Business Challenges
MIB Trieste, in the context of its MBAIN program—characterized by an intensive educational path and a strong international component—was looking for an innovative digital solution to address several crucial challenges:
- Onboarding Support: There was a need for a smoother and more efficient welcome process for international MBA candidates, who often come from heterogeneous backgrounds.
- Strengthening Mentoring: Enhanced support and individualized guidance were required throughout the three-year program.
- Personalized and Accessible Content: The demand was for easily accessible and personalized learning materials that could adapt to the specific interests and needs of each student.
- Continuous Learning: There was a need to enable continuous learning between academic modules, maintaining high student engagement and constant content updates.
Solution
Viblio was adopted as a strategic platform designed to support every phase of the MBA journey. The solution was structured into several functional areas:
- Onboarding and Pre-selection: The platform managed assessments, introductory content, and onboarding tests for new candidates, also providing access to mentoring videos and interactive messages.
- Continuous Mentorship: After admission, Viblio became a digital mentor that guided each student along the three-year path. This was achieved through dedicated content, thematic playlists, and personalized reminders.
- Advanced and Engaging Learning: Professors created interactive playlists directly on Viblio, using them as “dynamic bibliographies.” These bibliographies were constantly updated with content relevant to the course, even after the conclusion of individual modules.
- Assessment and Project Work: Materials accessed via Viblio were integrated into final assessments. In particular, they became an active component of the learning path for courses that included extended assignments and project work.
“The onboarding time was reduced
from 3 weeks to 5 days”
Results and Benefits
80%
Active playlist utilization rate
5 gg
Average onboarding time reduction
The adoption of the Viblio platform led to tangible results in terms of operational efficiency and student engagement:
- High Utilization Rate: Over 80% of students actively used the playlists to integrate study with work.
- Onboarding Acceleration: The average onboarding time was reduced from 3 weeks to 5 days.
- Increased Engagement: Greater involvement in extra-curricular content was noted, as confirmed by qualitative feedback obtained through surveys.
- Benefits for Faculty: The faculty benefited from a simple tool for monitoring and updating support materials in real-time.
Conclusion
The MIB Trieste School of Management case demonstrates how Viblio transformed the MBA in Innovation, acting as a “digital mentor” and providing continuous, engaging learning. The platform addressed critical challenges such as onboarding support for international candidates and strengthening mentorship throughout the three-year program. Operational results showed significant acceleration, with the average onboarding time drastically reduced from 3 weeks to just 5 days. High engagement was recorded, with over 80% of students actively using the playlists to integrate study with work. Furthermore, the faculty benefited from the creation of “dynamic bibliographies” that could be easily updated in real-time. Viblio thus ensured an integrated and highly personalized MBAIN experience, tailored to the specific needs of international students.
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